Custom design system
Hand-built palette + typography pairing for every project — never Tailwind defaults. We pick a real direction (editorial, brutalist, glassmorphism, dark luxury, etc.) that fits your brand.
Mainline · Web development
Mainline ships custom-designed, AI-assisted websites — the same stack the agencies bill $50k for, without the agency overhead. Performance, security, and SEO baked in from day one. Most builds ship in 2–3 weeks.
/01 — Selected work
Click any tile to open the live production site. Some are still iterating with the client — the URL is the actual customer-facing domain or its launch alias.
Editorial Aegean palette, real photos from the diner floor, Orlando Weekly Best Diner awards, online ordering through Toast.
christo-s-website.vercel.appBilingual menu, table reservations, and a hero you can almost smell. Shipped in 9 days.
el-ranchito-site.vercel.appInteractive 3D stage rig + real production photo grid for a Florida laser-show studio.
axion-laser.vercel.appMarketing site for an air purification platform. Trust + science, in equal parts.
airros-shield.vercel.appOne site that lets a single company sell to professional growers AND home gardeners without confusing either.
xtreme-farming.vercel.appSmall-batch ice cream by hand in College Park. Flavor rotation, neighborhood map, owner story, and a 3D scoop you can almost taste.
smiles-icecream.vercel.app/02 — What we build
Every project picks the parts it actually needs. We tell you what doesn't fit before you pay — no surprise scope, no padding to hit a higher tier.
Hand-built palette + typography pairing for every project — never Tailwind defaults. We pick a real direction (editorial, brutalist, glassmorphism, dark luxury, etc.) that fits your brand.
95+ Lighthouse. Mobile, desktop, slow Wi-Fi — all snappy. Image optimization, font preloads, no janky scroll.
Schema, OG tags, sitemaps, alt text, HTTPS, locked-down forms, GDPR-ready privacy. Every site, by default.
Search, chat, generated copy + imagery, smart product descriptions — woven into the site, not bolted on.
Real WebGL hero scenes, scroll-triggered reveals, parallax. Atmosphere that makes the brand feel alive.
Products, variants, inventory, photos, taxes, shipping. Stripe checkout in five minutes — or Toast/Square if you already have one.
Branded login, order history, saved addresses, reorder. Or partner portals with project status, downloads, invoices.
Date / time / party-size forms with email confirmations, holiday closures, last-seating rules.
Live Google Reviews, curated quote cards, Yelp/TripAdvisor badges, press logo strip. Trust on tap.
Toast / Square checkout, Stripe direct, DoorDash + Uber Eats + Grubhub deep-links.
Points-per-purchase. Welcome flows, abandoned-cart recovery, post-purchase follow-up — wired to SendGrid or Resend.
After launch, edit content, swap photos, add new pages, or commission new sections through Iris — our in-browser AI editor. Drag-drop a logo, type 'add a press section,' click send. Vercel auto-deploys. Your team owns the site without touching the terminal.
/03 — Why trust us
Your site is your storefront. We build it like one. These are the things that usually break a small-business site — we close them off before you sign anything.
A focused build (single-page launch, simple storefront) can ship in 72 hours. Tell us your deadline — we'll be honest about whether it's possible.
Real schema markup, OG tags, sitemaps, semantic HTML, image alt text, fast Core Web Vitals. Built to rank — not bolted on after launch when it's already too late.
HTTPS everywhere, secure headers, CSP, locked-down forms, encrypted credentials. Modern stack with active patches — not a 2018 WordPress install waiting to be hacked.
We connect to your own Supabase, Stripe, and Vercel — you own everything. No lock-in. If you ever leave, the site keeps running on your infrastructure.
Every project gets a lead you message directly. No account managers, no telephone game, no 'we'll get back to you in 5–7 business days.'
After launch, the care plan covers content updates, fixes, and small tweaks. We treat your site like ours. Cancel anytime — no contracts.
/04 — How we build
We use the same AI tooling agencies charge $50k for. The difference is we don't pretend to be more expensive than we are. You get transparency, speed, and an actual builder you can text.
30-min call, written brief, mood board. We tell you what's realistic in your timeline.
Three opinionated visual directions. You pick one. We don't water it down.
We build the site — real code, AI-assisted, made to load fast on phones and laptops.
Animation, interactions, copy edits. The little touches that make it feel high-end.
Deploy, custom domain, analytics, handover docs and tutorial videos for your team.
/05 — What it costs
Three flat-rate builds — one of them fits 95% of clients. No quotes, no surprise invoices, no retainers you can't cancel. Each tier inherits everything from the one below it.
A complete, custom website that doesn't look like a template. For solo founders, single-location restaurants, and clean service businesses.
Everything in Foundation, but the site converts visitors into customers. Real photos. Real reviews. Real motion.
Everything in Growth, plus the parts that actually run revenue: a real store, customer accounts, and a partner portal.
Bigger custom builds (multi-tenant, ML/AI features, complex portals) get a flat-rate quote up front — usually $1.5k–$4k. Always told to you before any work starts.
/06 — After launch
Most agencies disappear after launch. We don't. Default into the care plan; after six months stay on care, switch to self-serve, or skip both — your site keeps running either way.
Your site, fully managed. Email us any change and we ship it. No tickets, no waiting, no contracts.
Manage edits yourself with the same tools we use, plus cheat sheets on every page.
Performance + uptime alerts ping us before they ping you. If it goes down, we already know.
New page, new offer, new photo set, new pricing — email us, ship same week. Most edits are within 24 hours.
A/B tests, SEO refinement, conversion tuning. The site ships fast — then it gets better.
/07 — Start a project
Real reply, real timeline, real number — within one business day. No discovery calls before you know the budget. No fishing for scope.