Prospect lands on your site
Your Web build is the front door. Iris Lite answers their pricing questions. They submit the contact form.
Apps · Operations · Growth
We are the mainline between your business and the systems that run it.
Mainline is a national B2B studio for executives who treat software, sales operations, and growth as one system, not three line items. We engage selectively. We ship outcomes, not decks.
What we ship
We are the mainline that wires the whole stack — and threads AI through every surface.
Web, apps, CRM, AI — each priced flat, each shipped fast. Pick one, or take the bundle and watch them compound. Most agencies sell each separately at premium rates. We ship the whole stack at the prices below.
from $600
Custom-coded websites — engineered like a software product, not a template. Real SEO, real performance, real design direction.
from $599
Real iOS + Android, progressive web apps, custom in-app tools — at a tenth of what agencies quote. App Store + Play Store submission included.
from $75/seat
PipelineIQ — the modern CRM that runs the pipeline, not stores it. Iris drafts emails, launches campaigns, summarizes pipelines. Multi-tenant, AI-native, no feature paywalls.
bundled
AI woven into every Mainline service — chat widgets on the site, Iris in the CRM, voice + automation in your app. Plus deeper engagements when AI is the product itself.
When you take all three
Most agencies sell each piece in isolation. The site doesn't talk to the CRM. The app doesn't share data with the site. Mainline ships the whole stack so the same customer shows up in every surface — and the AI threading through it knows them in all three.
The full loop · prospect → customer → return
Your Web build is the front door. Iris Lite answers their pricing questions. They submit the contact form.
PipelineIQ auto-creates a contact, scores the lead, routes it to the right rep. Iris drafts the first reply in your voice.
Once they're on board, your Apps build (PWA or native) is where they live. Push notifications, accounts, payments, support.
Every action in the app — payment, message, support ticket — appears on the Contact's timeline. Iris flags churn risk before they leave.
The integration moments
Every inquiry on your Mainline website auto-creates a contact in your PipelineIQ tenant with the right rep as owner. No Zapier, no manual import.
When someone pays in your app or website, the deal flips to 'won' in the CRM, the commission row auto-creates, your reviewer email fires — all without you touching the dashboard.
Filter your CRM contacts to a segment. Iris drafts the notification copy. Your app fires the push. Customers who haven't opened the app in 30 days get a personalized nudge in your voice.
Iris in the CRM has full context on a contact's web visits, app activity, support history, and deal status — all in one timeline. Reps stop hunting for info, start responding.
Iris Lite on the website (answering prospects). Iris in the CRM (running the pipeline). AI features inside your app (search, chat, generation). Same Mainline knowledge base. One voice.
After launch, edit website copy, app screens, and CRM templates from one in-browser editor. Vercel auto-deploys. The whole stack updates without touching code.
The full business solution
Take the trio. Site at $799 · App at $1,299 · CRM at $85/seat. Every piece pre-wired to talk to every other piece. Iris threads through all three. Most teams could replace four vendors with this stack and a single point of contact at Mainline.
One brief. One proposal. One lead.
How we work
Our engagements are scoped to outcomes — pipeline routed, app shipped, system operating. We don't bill by the hour; we bill the result.
Every Mainline engagement has a senior operator on it. Junior staff support, but you'll always be talking to someone who's done this 50 times.
On retainer we get production access. We don't ship recommendations — we ship changes. You get the time back to focus on the work only you can do.
We take twelve clients at a time, no more. If we're not the right fit, we'll tell you on the first call and point you somewhere that is.
Open an engagement
We respond to every qualified inquiry within one business day. Brief us on the problem, the constraint, and the timeline.
Web, apps, CRM, AI — that's Mainline. Marketing, brand, content, social, consulting, ERP, fintech — that's Big Develop. No overlap, no awkward handoffs. Same operator, two shops.
Digital marketing
SEO, paid search, email automation, conversion testing.
Brand building
Identity, voice, visual system, brand guidelines.
Content creation
Video, photography, graphics, long-form copy, decks.
Social media
Strategy, calendar, scheduling, analytics, community.
Business consulting
Digital transformation, GTM strategy, executive advisory.
ERP + ops software
Inventory, supply chain, multi-entity, internal tooling.
Financial software
Payments, fintech, compliance, ledgers, regulated builds.
Custom software
Enterprise SaaS, multi-tenant platforms, custom APIs at scale.
The split, in one sentence
If a customer logs into it, that's Mainline. If it brings them to the door, makes them remember you, or tells them what to think — that's Big Develop.