Sean Bejarano spent the better part of a decade alternating between two chairs — engineering production software on one side, running revenue operations on the other. The same pattern surfaced at every business he stepped into. Tooling fighting workflow. Three vendors quoting against the same problem. A growth team disconnected from the operating model that was supposed to support it.
None of it was a software problem in isolation, or an ops problem, or a strategy problem. It was an operating problem. The companies that worked treated software, operations, and growth as one continuous mainline. The ones that didn't treated them as three line items on a P&L — and paid for it on every deal, every quarter, every hire.
Mainline is the firm he wished he could've hired. A small senior team. One engagement, one operator. PipelineIQ as the CRM platform we implement, integrate, and run. Software when the workflow demands it. Strategy when the operating model does. Twelve clients at a time, never more.
Mainline Studio · founded 2026 · coast-to-coast B2B